Where Retail comes out to play

MELROSE HOLIDAY IS BACK!

A favorite every year, Melrose Holiday returns for it's 4th year in a row! Apply now to pop up in the heart of Melrose this holiday season.

Apply Now For Melrose Holiday 2026

THE TIME IS NOW! Applications for Project: Pop-Up are NOW OPEN for Wakefield and Lowell!

Project: Pop-Up is looking for retailers, artists, makers, and other small businesses ready to take their concepts for a brick and mortar test drive. Brands will have the opportunity to pop up at a subsidized rate, and be provided with access to a suite of resources to help seed their success, making this a CAN’T MISS opportunity!

APPLY NOW

Project: Pop-Up revitalizes communities with creative concepts, cultivated by local entrepreneurs ready to take brick and mortar storefronts for a test drive. Since its inception in 2021, over 75 emerging brands have popped up in locations across Massachusetts. Project: Pop-Up has partnered with 13 municipalities in over 20 locations—and this retail revolution is just getting started!

Find a Pop-up

Lowell, MA

SUTRA Studio is now open for season 7 at 51 Market St. in Lowell, MA

WAKEFIELD, MA

Stop by 243 + 239 North Avenue, Project: Pop-Ups newest location in Wakefield

MELROSE, MA

Shop the rotating vendors in Melrose this season

Meet the brands

BARBARA RODRIGUEZ CO.

Barbara Rodriguez Co. is bringing beauty education to Lowell. Stop by her pop-up at 262 Merrimack Street

Weiskei Artists' Goods

Sign up for a workshop or stop by to shop vibrant products at Weiskei Artists' Goods at 440 Harvard Street in Brookline, MA

CREATIVE CHAOS EMPORIUM

Now open at 239 North Ave in Wakefield, MA, Creative Chaos Emporium is a sustainable art hub. Stop by to try out a new art form and find your new favorite art supplies

The Plant Design Studio

Weslie Pierre, founder and owner of The Plant Design Studio by Wesleaf, specializes in all things plants and decor. From her first Project: Pop-Up pilot store, which opened in the summer of 2021 in Needham, Wesleaf has continued to grow and expand. She now has a permanent lease in the space she first popped-up, 1020 Great Plain Ave., and has continued with new pop-up activations across the greater Boston area!

Learn More