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Where Retail comes out to play

THE TIME IS NOW! Applications for Project: Pop-Up are NOW OPEN for Brookline and Lowell!

Project: Pop-Up is looking for retailers, artists, makers, and other small businesses ready to take their concepts for a brick and mortar test drive. Brands will have the opportunity to pop up at a subsidized rate, and be provided with access to a suite of resources to help seed their success, making this a CAN’T MISS opportunity! 


Project: Pop-Up revitalizes communities with creative concepts, cultivated by local entrepreneurs ready to take brick and mortar storefronts for a test drive. Since its inception in 2021, dozens of emerging brands have popped up in locations across Massachusetts—and this retail revolution is just getting started!

Pop In at Paper & Clay

Project: Pop-Up is bringing pop-ins to our pop-ups! Are you interested in showcasing your brand in one of our Project: Pop-Up locations? Pop-ins offers short-term, staffed opportunities to have your product featured on the shelves!

APPLY NOW to pop in at Paper & Clay or one of our other locations!

The Plant Design Studio

Weslie Pierre, founder and owner of The Plant Design Studio by Wesleaf, specializes in all things plants and decor. From her first Project: Pop-Up pilot store, which opened in the summer of 2021 in Needham, Wesleaf has continued to grow and expand. She now has a permanent lease in the space she first popped-up, 1020 Great Plain Ave., and has continued with new pop-up activations across the greater Boston area!

Learn More

Project: Pop-Up is a public-private partnership initially piloted in Newton and Needham, Massachusetts, powered by UpNext to support local innovation and entrepreneurship. Thanks to its immediate traction, Project: Pop-Up expanded to new locations in Burlington, Gloucester, Lexington, Melrose and Wellesley.  More locations are coming in 2023!

Want to join project: pop-up?