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Incubator Space In Coolidge Corner

Review full details below before you apply.

currently accepting applications!

Calling all Emerging Brands, Artists, Entrepreneurs and Innovators!

UpNext is partnering with the Town of Brookline to launch a Project: Pop-Up incubator space! Project: Pop-Up offers founders with fresh ideas access to premium space to experiment and expand their concepts. 

A Launchpad for Brookline

Project: Pop-Up will activate a vacant storefront in Coolidge Corner to welcome retailers, artists, food purveyors and other small businesses looking to take their concepts for a brick and mortar test drive. Brands will have the opportunity to pop up for a three-four month period at a subsidized rate, and be provided with access to a suite of resources to help seed their success.

Ideal Categories Include:

Independent brands and retailers, artists, makers, galleries and other unique cultural or bespoke experiences. Entrepreneurial and forward-thinking concepts encouraged to apply.


Program Highlights

  • Location details coming soon

  • Rent offset by grant stipends

  • Available for rotating seasons through 2026:*

    Inaugural season slated for Spring 2023

    *Please note dates/timeframes are subject to change

  • Sharable space
    Storefront may be shared by multiple collaborators—offset costs and enhance cross-promotional opportunities

  • Access to a suite of resources, including:

    • Marketing and PR opportunities
    • Pop-Up Master Checklist and FAQs
    • UpNext support and expertise
    • Setup and installation aid
    • Additional business support and education opportunities

  • Flexible fixtures included

  • Signage support

  • Marketing + special event stipends

Funding and Partnerships

This project is funded by Brookline's American Rescue Plan Act (ARPA). Following the challenges the pandemic has induced, Brookline is thrilled to welcome emerging brands, artists and more to Coolidge Corner.

Want to join project: pop-up?