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Incubator Space at 206 Main Street 
440 Sq ft | Pop-In Opportunities Available
Review full details below before you apply.

Calling all Emerging Brands, Artists, Entrepreneurs and Innovators!

UpNext is partnering with the City of Gloucester and Action Inc. to extend the Project: Pop-Up incubator space at 206 Main Street! Project: Pop-Up offers founders with fresh ideas access to premium space to experiment and expand their concepts.

Please note: Applications continue to be accepted on a rolling basis, space permitting.

A Launchpad for Gloucester

Project: Pop-Up is extending their activation in a beautiful storefront at 206 Main Street to welcome retailers, artists, and other small businesses looking to take their concepts for a brick and mortar test drive. Brands will have the opportunity to pop up for a seasonal opportunity and be provided with access to a suite of resources to help seed their success.

This space is owned by our community partner, Action Inc., who is further assisting potential brands with subsidized utilities. This Project: Pop-Up initiative is committed to prioritizing low income, BIPOC, and women entrepreneurs in their path of small business ownership.

Ideal Categories Include:

Sustainable, independent brands and retailers, artists, makers, galleries and other unique cultural or bespoke experiences. Entrepreneurial and forward-thinking concepts encouraged to apply.


Program Highlights

  • 440 SF of turnkey retail space at 206 Main Street 

  • Free rent covered by Action Inc. grant funding

  • Utilities included

  • Wifi included

  • October 1st-December 31st, 2023

    *Please note dates/timeframes are subject to change

  • Sharable space
    Storefront may be shared by multiple collaborators—offset costs and enhance cross-promotional opportunities

  • Access to a suite of resources, including:

    • Marketing and PR opportunities
    • Pop-Up Master Checklist and FAQs
    • UpNext support and expertise
    • Setup and installation aid
  • Flexible fixtures included

  • Signage support

  • Marketing + special event stipends

Funding and Partnerships

This project is being funded by the Massachusetts Office of Business Development REDO grant program as part of the state’s efforts to accelerate economic recovery from the Covid-19 pandemic. Following the challenges the pandemic has induced, Gloucester is thrilled to welcome emerging brands, artists and more to their downtown district.

Want to join project: pop-up?