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Incubator Space at 51 Market Street
1,550 Sq ft | Pop-Up Opportunities Available
Review full details below before applying.

Currently accepting applications!

Calling all Emerging Brands, Artists, Entrepreneurs and Innovators!

UpNext is partnering with the City of Lowell to launch a multi-year Project: Pop-Up incubator space! Project: Pop-Up offers founders with fresh ideas access to premium space to experiment and expand their concepts. The space is currently being refreshed to create an inclusive, turnkey storefront for founders to set up shop beginning November 2023. Apply now to be considered for this highly anticipated opportunity!

A Launchpad for Lowell

Project: Pop-Up will activate a vacant storefront in the historic district to welcome retailers, artists, packaged food purveyors and other small businesses looking to take their concepts for a brick and mortar test drive. Brands will have the opportunity to pop up for a four month period at a subsidized rate, and be provided with access to a suite of resources to help seed their success.

Ideal Categories Include:

Independent brands and retailers, artists, makers, galleries and other unique cultural or bespoke experiences. Entrepreneurial and forward-thinking concepts encouraged to apply.


Program Highlights

  • 1,550 SF of turnkey retail space at 51 Market Street

  • Monthly rent: $100 including all utilities
    Rent may be shared by up to three brands
    Market Rate for this space is $2,600+ and is subsidized by grant funding

  • Utilities Included 

  • WiFi Included

    • Season 1: November 1, 2023 - January 31, 2024
    • Season 2: February 1 - May 31, 2024 
    • Season 3: June 1 - September 30, 2024
    • Season 4: October 1, 2024 - January 31, 2025

    *Please note dates/timeframes are subject to change. Additional seasons will be announced through 2025.

  • Sharable space
    Storefront may be shared by multiple collaborators—offset costs and enhance cross-promotional opportunities

  • Access to a suite of resources, including:

    • Marketing and PR opportunities
    • Pop-Up Master Checklist and FAQs
    • UpNext support and expertise
    • Setup and installation aid
    • Additional business support and education opportunities
  • Flexible fixtures included

  • Signage support provided

  • Marketing + special event stipends provided

Funding and Partnerships

This project is being funded by Lowell's American Rescue Plan Act (ARPA). Following the challenges the pandemic has induced, Lowell is thrilled to welcome emerging brands, artists and more to their downtown district.

Want to join project: pop-up?