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PROJECT: POP-UP | WELLESLEY, MA

Incubator Space at 91 Central Street 
1,700 Sq ft | Rates Vary

Review full details below before you apply.

CURRENTLY ACCEPTING APPLICATIONS!

Calling all Emerging Brands, Artists, Entrepreneurs and Innovators!

UpNext is partnering with the Town of Wellesley along with Middlesex 3 Coalition and Massachusetts Innovation Network to offer incubator space for emerging brands. Project: Pop-Up offers founders with fresh ideas access to premium space to experiment and expand their concepts.

Please note: Applications continue to be accepted on a rolling basis, space permitting.

A Launchpad for Wellesley

Project: Pop-Up is activating a prominent storefront at 91 Central Street to welcome retailers, artists, and other small businesses looking to take their concepts for a brick and mortar test drive. Brands have the opportunity to pop up at a subsidized rate, and be provided with access to a suite of resources to help seed their success.

This project is being funded by the Massachusetts Office of Business Development REDO grant program as part of the state’s efforts to accelerate economic recovery from the Covid-19 pandemic. Following the challenges the pandemic has induced, Wellesley is thrilled to welcome emerging brands, artists and more to their downtown district.

Ideal Categories Include:

Independent brands and retailers, artists, makers, galleries and other unique cultural or bespoke experiences. Entrepreneurial and forward-thinking concepts encouraged to apply.

Apply

Program Highlights

  • 1,700 SF of turnkey retail space at 91 Central Street 

  • Monthly rent: $1,500-$6,000
    Rent may be shared by up to four brands

  • Utilities not included, may be shared by up to four brands

  • Wifi not included, may be shared by up to four brands

  • Available for 4 seasons:*

    • Season 1: November 2022-February 2023
    • Season 2: March 2023-May 2023
    • Season 3: June 2023-September 2023
    • Season 4: October 2023-December 2023

    Please note dates/timeframes are subject to change

  • Sharable space
    Storefront may be shared by multiple collaborators—offset costs and enhance cross-promotional opportunities

  • Access to a suite of resources, including:

    • Marketing and PR opportunities
    • Pop-Up Master Checklist and FAQs
    • UpNext support and expertise
    • Setup and installation aid

  • Marketing + special event stipends


Funding and Partnerships

This project is being funded by the Massachusetts Office of Business Development REDO grant program as part of the state’s efforts to accelerate economic recovery from the Covid-19 pandemic.


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