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Aloha Lovely

Apparel (women)Home + DecorGifts

The Aloha Lovely aesthetic is free-spirited, retro-inspired and a little tropical. Handcrafted with the perfect balance of comfort and design, allowing you to feel your best with fabric that is super soft and designs that empower.

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Founder Julie Estrella

Founder Julie Estrella started Aloha Lovely as a blog in 2016 as a way to document life and adventure while living in Hawaii. Ever inspired by the beauty and lifestyle of the islands, she soon began to explore the design and creation of items that embody that free-spirited vibe and shifted the focus from blog to brand.

Why did you apply for Project Pop-Up?

I applied for Project: Pop-Up to grow my brand, make small business connections and collaborate with other entrepreneurs. I hope to someday have my own brick-and-mortar space and look forward to being able to dip my toes into the experience with Project: Pop-Up.


Want to join project: pop-up?