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Past Pop-Up

Hedgehog Belly Designs

Apparel (women)Apparel (kids)Toys + Kids

Hedgehog Belly is a small collection of ethically made clothing & accessories; designed to accompany your littles on their daily adventures - from splashing in mud puddles to attending an outdoor wedding and everywhere in between. The collection is created with predominantly natural fibers and simple styles - unique and stylish, without compromising on the trifecta for children’s clothes: comfort, easy-care and lasting quality.

past pop-up location:

Founder Isabel miller

Isabel spent a decade in high-end corporate design, designing childrenswear for Marc Jacobs in New York and Burberry in London before becoming a mother and starting Hedgehog Belly. Her corporate experience, life in different cities and escapades with her spunky 6 year old, give her the first hand experience and inspiration she draws upon to create the Hedgehog Belly collection.

Why did you apply for Project Pop-Up?

I applied for Project: Pop-Up because I am always looking for opportunities to grow as a small business owner, and expand on my brand. I also am a believer in the idea of community over competition - so the opportunity to set up a short term boutique and get to connect with new customers and other small business owners was right up my alley!


Want to join project: pop-up?