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Past Pop-Up

Pure Essentials & Co.

Apothecary / MakeupCandles / Scents

Pure Essentials & Co. was founded in 2019 by Shirley Salas after the passing of her grandmother Luz. In English Luz means light, and that’s exactly who her grandmother was. Luz radiated so much light into everyone’s life, including Shirley's. She found her passion for candle making, sharing light and awareness in the mind, body + soul connection.
She prides herself in using 100% natural ingredients, free of harsh chemicals. Each product has been carefully curated with love and SO much light. Pure Essentials & Co. has a variety of crystal candles, decorative candles, room + linen sprays, body sprays, incenses, crystal bracelets and more. She also offers private and group candle making workshop.

past pop-up location:

Founder Shirley Salas

Shirley Salas is a Latina entrepreneur, creating handmade luxurious and clean products with intention. Her mission is promoting self love and inner healing as well as elevating the energy with aromatherapy in your spaces and within you.

Why did you apply for Project Pop-Up?

Ever since launching Pure Essentials & Co. in 2019, I always knew I wanted to do more with my brand. I want people to feel the energy radiating from my products. I want each and every soul to connect and show up for their authentic self. In times of darkness and confusion, I aspire to bring peace and light. In 2022, I became a certified soul immersion and reiki practitioner. My passion for creating spaces to bring people together, make connections and continue to show up for ourselves and be better humans in the world became my mission. I aspire to bring awareness to the importance of showing up for ourselves and do the things that bring us the most joy through my products, candle making and group workshops in community.
I hope to gain the skills to one day be able to open a wellness space for community to come together, feel safe, be seen and be creative.


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