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Past Pop-Up

Pure Essentials & Co.

Apothecary / MakeupCandles / Scents

Shirley Salas is a Latina entrepreneur, creating handmade luxurious and clean products with intention. Promoting self love and inner healing. Elevating the energy with aromatherapy in your spaces and within you.

Ever since launching Pure Essentials & Co. in 2019, I always knew I wanted to do more with my brand. I wanted people to feel the energy radiating from my products, I wanted each and every soul to connect and show up for their authentic self. In times of darkness and confusion, I aspire to bring peace and light. In 2022, I became a certified soul immersion and reiki practitioner. My passion for creating spaces to bring people together, make connections and continue to show up for ourselves and be better humans in the world became my mission. I aspire to bring awareness on the importance of showing up for ourselves and do the things that bring us the most joy through my products, candle making and group workshops in community.

past pop-up location:

Founder Shirley Salas

Shirley Salas founded Pure Essentials & Co. in 2019 after the passing of her grandmother Luz. In English Luz means light, and that’s exactly who her grandmother was. She radiated so much light into everyone’s life, including hers. She found her passion for candle making, sharing light and awareness in the mind, body + soul connection.

Why did you apply for Project Pop-Up?

I saw this as a great opportunity to allow my business to grow , with support as well from other talented ladies whom I will be sharing the space with.


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