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The Willow Witch

Plants / FloralGiftsCandles / Scents

The Willow Witch, founded by visionary Kat Coomer, intertwines the allure of witchcraft with the enchantment of plants, offering a captivating array of products from lush houseplants to artisan candles adorned with wax roses and succulent gardens. Set to open a pop-up storefront in 2024, Kat's mission is to create an experiential space where community members can explore the magic of plants and witchcraft.

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Founder Kat Coomer

Kat Coomer is the visionary Owner and Founder of The Willow Witch, a captivating Salem-based boutique plant and candle shop that seamlessly blends the enchantment of plants with the allure of witchcraft. As a horticulturist turned entrepreneur, Kat's journey began with a courageous leap from the tech industry into a world of passion and purpose.

Why did you apply for Project Pop-Up?

Applying for Project: Pop-Up was a natural progression for me after experiencing success with my business in local pop-up markets last year. While these markets provided an initial revenue stream, the absence of a permanent storefront limited my ability to establish enduring connections with my community and clientele. I saw Project: Pop-Up as a transformative opportunity to elevate my small business by transitioning into a physical storefront at this pivotal stage. With this move, I aim to not only expand my reach but also to solidify my brand's presence within the local community. By establishing roots in a physical location, I envision forging meaningful relationships with neighboring businesses and becoming an integral part of the community fabric.

Moreover, I am eager to immerse myself in the supportive ecosystem provided by the UpNext team and fellow participating businesses. Their guidance and expertise will be invaluable as I navigate the complexities of opening a storefront for the first time. I see this collaborative environment as an opportunity to learn and grow, gaining insights and knowledge that will undoubtedly contribute to the success of my venture. Ultimately, my goal extends beyond mere business expansion; I aspire to create a welcoming sanctuary for plant enthusiasts—a 'third space' where community, connection, and botanical beauty converge.


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